Brand strategy, creation and implementation for organisations with purpose.

Edinburgh based.
Working worldwide.

Find your good.

To commit to a brand, people need to understand your motives. We help organisations make theirs clear.

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What we believe

People need to find the good before they commit to a brand. We help organisations find their good, then build the branding, design and communications that make people choose them, and that deliver measurable benefit to individuals and wider society.

We work with public and private sector organisations: elite sports properties, governing bodies, global event owners, social enterprises and entrepreneurial businesses.

We help them meet their objectives, and deliver the positive impact they set out to make.

Selected work

All projects
How we work

Every project starts with strategy and ends with the brand working in public.

Brand strategy

Find what makes you different

We uncover what sets your organisation apart and why it matters to your audiences, then shape it into a core idea: the foundation from which all communication follows.

  • InsightResearch and workshops with the people who know you best
  • PositioningThe unifying idea that occupies the minds of your audiences
  • MessagingWho to connect with, and what to focus on
Brand creation

Make it recognisable

We translate the strategy directly into visual and verbal frameworks that are inspiring, engaging and unmistakably yours.

  • Brand identityThe visual and verbal articulation of your values, mission and purpose
  • Brand campaignsCompelling ideas that drive the behaviours you want to see
  • Look and feelHow you look, sound and stand out
Brand implementation

Use it wherever it is seen

Judgement, skill and experience applied across the channels that will connect most successfully with the people you need to reach, engage and motivate.

  • DigitalWebsite, motion and social
  • PrintPrinted collateral, bid books and publications
  • EnvironmentalExhibitions, interiors, city and venue dressing
Major event bids

Bid identities for cities competing to host world events.

Liverpool 2022 Commonwealth Games bid banners on St George's Hall
16Campaigns
9Global events
10Cities

In the race to secure a prestigious international event, brand and communications are never more tangible. This is where Brand Oath built its reputation, operating in complex, time-sensitive, no-fail environments with sensitivity, discretion and diplomacy.

Inside the bid work
Recognition
Year
2023
Award
Design Effectiveness, Winner
Scheme
Scottish Design Awards
Client
Scottish Cycling

Our Scottish Cycling identity won Design Effectiveness.

The category recognises design that delivers measurable results for the client. Later that year, Scottish Cycling was named Governing Body of the Year at the Scottish Sports Awards.

Read the Scottish Cycling story

The Scottish Cycling identity by Brand Oath
Scottish Cycling identityWinner, Design Effectiveness, Scottish Design Awards 2023
What clients say
“From our very first conversation, we felt like they genuinely cared about getting the brand right. It feels fresh and optimistic while staying true to everything we stand for.”
Kayleigh FoxThe Daily Mile
“This new identity signals progress, and retains the elements that have long connected us all: the basketball, the Saltire and our name.”
David FallonChief Executive, Basketball Scotland
“I love it. The bright colours, and all the tiny little details, like the little thistles and the ombre.”
Maddy SilcockTrack sprinter, on the Glasgow 2026 kit
Clients

International federations, event owners, national bodies and charities.

UCI
Laver Cup
Scottish Athletics
EventScotland
International Paralympic Committee
Glasgow Life
British Rowing
Olympic Games
WWF
World Rowing
World Athletics
And many more
View all work

Let’s find your good.

Planning a new brand, a refresh or a bid? Tell us what you have in mind.

Start a conversation
Contact Start a conversation

Edinburgh based, working with clients across the UK and around the world.